Case Study
Partner Profile

Wake Technical Community College: North Carolina community college sees 15.6% rise in spring 2021 re-enrollment

The Opportunity

Following national trends, community colleges in North Carolina struggled with enrollment and persistence during the COVID-19 pandemic, as financial, health and personal matters became overwhelming for students. In response to these mounting barriers, Wake Technical Community College (Wake Tech) looked to target a specific subset of students – those who had stopped-out but who were close to completing their degree or credential – to support them in re-enrolling to complete.

Wake Technical Community College: North Carolina community college sees 15.6% rise in spring 2021 re-enrollment

The Opportunity

Following national trends, community colleges in North Carolina struggled with enrollment and persistence during the COVID-19 pandemic, as financial, health and personal matters became overwhelming for students. In response to these mounting barriers, Wake Technical Community College (Wake Tech) looked to target a specific subset of students – those who had stopped-out but who were close to completing their degree or credential – to support them in re-enrolling to complete.

Wake Technical Community College: North Carolina community college sees 15.6% rise in spring 2021 re-enrollment

The Solution

Using Lumina grant funds provided in partnership with SHEEO (State Higher Education Executive Officers Association), Wake Tech partnered with InsideTrack to create a re-enrollment program aimed at re-engaging students who were close to finishing their degree or credential – leveraging data science and direct one-to-one coaching to identify, engage with, and re-enroll stopped-out students.

The Solution

Using Lumina grant funds provided in partnership with SHEEO (State Higher Education Executive Officers Association), Wake Tech partnered with InsideTrack to create a re-enrollment program aimed at re-engaging students who were close to finishing their degree or credential – leveraging data science and direct one-to-one coaching to identify, engage with, and re-enroll stopped-out students.

Proven Results

+
15.6
%
rise in spring 2021 enrollment
+
383
%
return on investment in under four months
0

The Impact

The Impact

“The students who needed us most were the students most impacted by the pandemic. Using data science, we let stopped-out students know exactly how close they were to completing their degree or certificate. We then used InsideTrack coaching as a way to help us connect and re-enroll those students.”

Dr. Scott Ralls

President at Wake Tech

“I really want to finish. I’ve been working on this degree since 2010 and only need one more class. It’s just a money situation at this point. When I dropped the class because of COVID in the spring, I still owed Wake Tech some tuition. Thanks so much for reaching out. I’ll contact support tomorrow and email them about the Completion Scholarship.”

Wake Tech student

Download the case study to learn how Wake Tech created a re-enrollment program for students close to finishing their degree by leveraging one-to-one coaching.

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Higher Education
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Re-enrollment
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