The Opportunity

Penn State World Campus, the online campus of Pennsylvania State University, serves a diverse population of learners and has experienced tremendous growth over the years. To ensure a high-quality prospective student experience and maintain operational excellence, Penn State World Campus partnered with InsideTrack to provide enrollment coaching to prospective students.

Coaching for inquiry conversion & strong start at Penn State World Campus

The Opportunity

Penn State World Campus, the online campus of Pennsylvania State University, serves a diverse population of learners and has experienced tremendous growth over the years. To ensure a high-quality prospective student experience and maintain operational excellence, Penn State World Campus partnered with InsideTrack to provide enrollment coaching to prospective students.

Coaching for inquiry conversion & strong start at Penn State World Campus

The Solution

Launched in 2014, the initial partnership with InsideTrack provided multichannel coaching for prospective students and operational consulting. With the consistent success of the enrollment coaching program, Penn State World Campus was committed to finding a solution that could make tailored support available to more students at the critical start of their educational journey. The partnership expanded to provide scalable, personalized support to increased numbers of students during the pivotal time from acceptance through the end of their second term.

The Solution

Launched in 2014, the initial partnership with InsideTrack provided multichannel coaching for prospective students and operational consulting. With the consistent success of the enrollment coaching program, Penn State World Campus was committed to finding a solution that could make tailored support available to more students at the critical start of their educational journey. The partnership expanded to provide scalable, personalized support to increased numbers of students during the pivotal time from acceptance through the end of their second term.

Proven Results

+
46
%
improvement in enrollment conversion
-
9.8
%
reduction in melt
+
3.6
%
increase in first-year retention over historical average

The Impact

As a result of InsideTrack’s enrollment and retention coaching program, Penn State World Campus was able to increase enrollment, reduce melt and better prepare students to start strong and commit to graduating. Coaching not only helped students, but it also provided the institution with: 

  • A deeper understanding of student attitudes, behaviors, and needs
  • More tailored support for key student populations
  • Richer intelligence on the competitive landscape and student decision-making behavior

The Impact

As a result of InsideTrack’s enrollment and retention coaching program, Penn State World Campus was able to increase enrollment, reduce melt and better prepare students to start strong and commit to graduating. Coaching not only helped students, but it also provided the institution with: 

  • A deeper understanding of student attitudes, behaviors, and needs
  • More tailored support for key student populations
  • Richer intelligence on the competitive landscape and student decision-making behavior

In addition to helping us achieve aggressive growth while not only maintaining but improving quality, InsideTrack helps us incorporate continuous improvement in everything we do. The student insights and data they provide ensure that our results will be sustainable and that we’re scaling up in the right way.

Tracey D. Huston

Former Associate Vice President, Marketing and Enrollment Services, Penn State Outreach and Online Education

You’ve been a great person to turn to when I had a question or needed help with something. I was also very happy with the consistent check-ins and your quick responses. It was challenging to start back at college after a 13-year absence and you definitely helped me with the transition.

Penn State World Campus Coaching student

Penn State World Campus

Your positive motivation was a big help as it confirmed that I was thinking in the right direction. Your messages came through at the right time so it was almost as if you were seeing me on campus and checking on me.

Penn State World Campus Coaching student

Penn State World Campus

Download the full case study to see how Penn State World Campus supported students to enroll and start strong.

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