Case Study
Partner Profile

Personalized coaching gives Fayetteville State University a big boost in retention

The Opportunity

Fayetteville State University is a public HBCU known for serving one of the most diverse student bodies in the country — and for empowering their students to become pivotal leaders through award-winning degree programs. Always striving to bolster student support, FSU wanted to raise retention rates and improve student engagement with campus resources. What’s more, they identified an opportunity to support their overextended advising department while enhancing their ability to meet the needs of the students. That’s where InsideTrack came in.

Personalized coaching gives Fayetteville State University a big boost in retention

The Opportunity

Fayetteville State University is a public HBCU known for serving one of the most diverse student bodies in the country — and for empowering their students to become pivotal leaders through award-winning degree programs. Always striving to bolster student support, FSU wanted to raise retention rates and improve student engagement with campus resources. What’s more, they identified an opportunity to support their overextended advising department while enhancing their ability to meet the needs of the students. That’s where InsideTrack came in.

Personalized coaching gives Fayetteville State University a big boost in retentionarrow

The Solution

InsideTrack engaged with FSU in a two-year partnership with a multi-level approach. Coaches worked directly with 300 students throughout the school year, while providing an additional team to conduct a deep dive into FSU’s systemic challenges to identify key strategies and opportunities for improvement. What’s more, FSU gave their advisors dedicated time to train in the InsideTrack coaching methodology — enabling them to weave holistic coaching practices throughout their everyday support and carry on a sustainable and scalable in-house coaching program.

The Solution

InsideTrack engaged with FSU in a two-year partnership with a multi-level approach. Coaches worked directly with 300 students throughout the school year, while providing an additional team to conduct a deep dive into FSU’s systemic challenges to identify key strategies and opportunities for improvement. What’s more, FSU gave their advisors dedicated time to train in the InsideTrack coaching methodology — enabling them to weave holistic coaching practices throughout their everyday support and carry on a sustainable and scalable in-house coaching program.

Proven Results

+
22
%
difference in retention and persistence among coached students
+
17
%
GPA increase for male students
+
23
%
GPA increase for female students

The Impact

Sparking direct impact through retention coaching

The year-long retention coaching program gave InsideTrack coaches the opportunity to understand each student’s unique strengths and motivations to graduate, helping them develop a plan to stay on track toward their goals — and see them through. Available as a thought partner to students across a variety of communication channels, InsideTrack coaches worked to proactively minimize course-altering challenges by assessing student pain points and strengths, collaborating on plans that incorporated what they’ve learned about the individual, and encouraging the use of campus resources — resulting in a 22 percent higher retention rate for coached students and an increase in GPA compared to a non-coached group.

Fueling long-term sustainability through coaching development and training 

FSU committed to implementing the InsideTrack coaching methodology to support advisors in continuing a strengths-based, proactive approach to working with students. After advisors completed the intensive training, they continued to develop their coaching skills by debriefing their work to highlight their strengths and proactively working on their challenges when it came to practicing coaching. After consistently reviewing their work every month for two years, they completed InsideTrack Coach Certification — allowing them to bring a consistency of care to all the learners they support.

The Impact

Sparking direct impact through retention coaching

The year-long retention coaching program gave InsideTrack coaches the opportunity to understand each student’s unique strengths and motivations to graduate, helping them develop a plan to stay on track toward their goals — and see them through. Available as a thought partner to students across a variety of communication channels, InsideTrack coaches worked to proactively minimize course-altering challenges by assessing student pain points and strengths, collaborating on plans that incorporated what they’ve learned about the individual, and encouraging the use of campus resources — resulting in a 22 percent higher retention rate for coached students and an increase in GPA compared to a non-coached group.

Fueling long-term sustainability through coaching development and training 

FSU committed to implementing the InsideTrack coaching methodology to support advisors in continuing a strengths-based, proactive approach to working with students. After advisors completed the intensive training, they continued to develop their coaching skills by debriefing their work to highlight their strengths and proactively working on their challenges when it came to practicing coaching. After consistently reviewing their work every month for two years, they completed InsideTrack Coach Certification — allowing them to bring a consistency of care to all the learners they support.

By leveraging InsideTrack’s proven coaching methodologies, technology and analytics, we can provide each student with the tailored support they need to reach their full potential.

Dr. James Anderson

Former Chancellor at Fayetteville State University

Learn more about how Fayetteville State University combined the power of direct retention coaching with staff development to improve persistence rates.

Coaching solutions proven to advance all learners

Whether you’re looking to help students persist through completion or to improve career outcomes for job seekers and employees, our holistic coaching solutions can help you achieve meaningful outcomes.

Higher Education
4-year Colleges and Universities
HBCUs & PBIs
Retention
Coaching Development & Training
Student Support
Partner Outcomes
Learner Impact
Diversity, Equity & Inclusion
Coaching Methodology