The Opportunity

University of Maryland Global Campus (UMGC) sought to expand and strengthen its coaching program to better serve its diverse population of learners — many of whom are working adults, military-affiliated, and from underrepresented backgrounds. With nearly 45,000 stateside undergraduate and graduate online students supported by 189 in-house coaches, the university identified an opportunity to train staff in a proven coaching methodology, empowering them to deliver personalized support at scale.

UMGC scales coaching to strengthen success for 45,000 online learners

The Opportunity

University of Maryland Global Campus (UMGC) sought to expand and strengthen its coaching program to better serve its diverse population of learners — many of whom are working adults, military-affiliated, and from underrepresented backgrounds. With nearly 45,000 stateside undergraduate and graduate online students supported by 189 in-house coaches, the university identified an opportunity to train staff in a proven coaching methodology, empowering them to deliver personalized support at scale.

UMGC scales coaching to strengthen success for 45,000 online learnersarrow

The Solution

UMGC partnered with InsideTrack to deliver a two-year coaching development and training program rooted in evidence-based practices. In the first year, 46 UMGC success coaches earned InsideTrack Coaching Certification. Then, select staff earned advanced certifications to lead in-house training and development, enabling UMGC to scale coaching expertise across its entire team. As a result, all 189 success coaches are trained in InsideTrack’s methodology — creating a sustainable model that builds staff capacity and ensures learners receive consistent, high-impact support.

The Solution

UMGC partnered with InsideTrack to deliver a two-year coaching development and training program rooted in evidence-based practices. In the first year, 46 UMGC success coaches earned InsideTrack Coaching Certification. Then, select staff earned advanced certifications to lead in-house training and development, enabling UMGC to scale coaching expertise across its entire team. As a result, all 189 success coaches are trained in InsideTrack’s methodology — creating a sustainable model that builds staff capacity and ensures learners receive consistent, high-impact support.

Proven Results

+
30
% pts.
increase in retention of coaching staff
+
4
% pts.
increase in student course success rates
+
2
% pts.
increase in one-year student retention rates

The Impact

By embedding coaching across their entire Office of Student Success, UMGC saw positive outcomes for both staff and students. Coaching-staff retention rose by an incredible 30 percentage points compared to pre-partnership rates, reducing turnover and allowing for more consistent support for students. Trained coaches reported deeper, more meaningful student conversations and improved morale — strengthening both staff engagement and student experience.

This transformation also drove strong outcomes for students. As a result of this work and other student success initiatives, course success rates rose from 80% to 84% after the initial InsideTrack-led training program, fall-to-spring re-enrollment increased by 2.1 percentage points, and one-year retention climbed by 2 percentage points. These outcomes highlight the power of personalized coaching to drive measurable gains at scale.

The Impact

By embedding coaching across their entire Office of Student Success, UMGC saw positive outcomes for both staff and students. Coaching-staff retention rose by an incredible 30 percentage points compared to pre-partnership rates, reducing turnover and allowing for more consistent support for students. Trained coaches reported deeper, more meaningful student conversations and improved morale — strengthening both staff engagement and student experience.

This transformation also drove strong outcomes for students. As a result of this work and other student success initiatives, course success rates rose from 80% to 84% after the initial InsideTrack-led training program, fall-to-spring re-enrollment increased by 2.1 percentage points, and one-year retention climbed by 2 percentage points. These outcomes highlight the power of personalized coaching to drive measurable gains at scale.

This partnership strengthens our ability to support adult and non-traditional learners at scale. Providing staff with the tools, training and support to grow in their roles has improved our capacity to deliver personalized guidance, while also boosting staff retention and morale.

Susan Hawkins-Wilding

Vice President of Student Success, University of Maryland Global Campus

Our coaches feel like they're providing more impactful and personalized support to learners when they use InsideTrack’s coaching model. They can see direct connections between their coaching work and the changes in persistence and retention improvements.

Jennifer Weist

Director of Student Success Operations & Training, University of Maryland Global Campus

“I am more inquisitive and less ready to give an answer or assumption. I let students work through the problem first, give them space to work through solutions, then provide alternative scenarios.” // “It has helped me with call control. Setting up a frame puts everything upfront and lets us check off each thing we want to talk about.” // “I have more interactions with students where they are opening up.” // “I wish I had done this (InsideTrack coaching) all of my career… students get so much out of it.” // “I feel like I have become a better success coach because of InsideTrack.”

Success Coaches

University of Maryland Global Campus

Learn more about how UMGC embedded a “train-the-trainer” model to scale and sustain holistic coaching support for 45,000 students.

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