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With support from InsideTrack, ODU built an effective and sustainable coaching program from the ground up. In addition to first-year success coaching, ODU also launched yield coaching to grow the number of qualified admits who enroll for freshman year. InsideTrack trained ODU’s team in coaching strategies while providing direct coaching to students.



point increase in yield


higher first-year retention rate


million in additional revenue

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The Challenge

Improve outcomes for students who may otherwise struggle to persist in college. Historical trends in student outcomes and insights from predictive analytics helped ODU identify the group of first-year students who would be invited to receive coaching.

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The Solution

The students who participated in the first-year coaching program met with their success coach every week for 20-30 minutes and attended workshops on topics like time management, career exploration and budget planning. Fueled by insights gained from coaching, ODU also redesigned their outreach and onboarding process.

Download the case study to learn how ODU’s dedication to student success improved outcomes across the university.

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