Coaching for inquiry conversion & strong start at Penn State World Campus
The Opportunity
Penn State World Campus, the online campus of Pennsylvania State University, serves a diverse population of learners and has experienced tremendous growth over the years. To ensure a high-quality prospective student experience and maintain operational excellence, Penn State World Campus partnered with InsideTrack to provide enrollment coaching to prospective students.
The Opportunity
Penn State World Campus, the online campus of Pennsylvania State University, serves a diverse population of learners and has experienced tremendous growth over the years. To ensure a high-quality prospective student experience and maintain operational excellence, Penn State World Campus partnered with InsideTrack to provide enrollment coaching to prospective students.
The Solution
Launched in 2014, the initial partnership with InsideTrack provided multichannel coaching for prospective students and operational consulting. With the consistent success of the enrollment coaching program, Penn State World Campus was committed to finding a solution that could make tailored support available to more students at the critical start of their educational journey. The partnership expanded to provide scalable, personalized support to increased numbers of students during the pivotal time from acceptance through the end of their second term.
The Solution
Launched in 2014, the initial partnership with InsideTrack provided multichannel coaching for prospective students and operational consulting. With the consistent success of the enrollment coaching program, Penn State World Campus was committed to finding a solution that could make tailored support available to more students at the critical start of their educational journey. The partnership expanded to provide scalable, personalized support to increased numbers of students during the pivotal time from acceptance through the end of their second term.
Proven Results
The Impact
As a result of InsideTrack’s enrollment and retention coaching program, Penn State World Campus was able to increase enrollment, reduce melt and better prepare students to start strong and commit to graduating. Coaching not only helped students, but it also provided the institution with:
- A deeper understanding of student attitudes, behaviors, and needs
- More tailored support for key student populations
- Richer intelligence on the competitive landscape and student decision-making behavior
The Impact
As a result of InsideTrack’s enrollment and retention coaching program, Penn State World Campus was able to increase enrollment, reduce melt and better prepare students to start strong and commit to graduating. Coaching not only helped students, but it also provided the institution with:
- A deeper understanding of student attitudes, behaviors, and needs
- More tailored support for key student populations
- Richer intelligence on the competitive landscape and student decision-making behavior
Tracey D. Huston
Former Associate Vice President, Marketing and Enrollment Services, Penn State Outreach and Online Education
Penn State World Campus Coaching student
Penn State World Campus
Penn State World Campus Coaching student
Penn State World Campus
Download the full case study to see how Penn State World Campus supported students to enroll and start strong.
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