How well do you support your prospective adult learners?

What percentage of individuals considering your college or university make it from prospective to enrolled student? How often — and how quickly — does your institution respond to inquiries? And are your RFI (request for information) forms built around your needs, or the needs of your prospective students?

To find out, a three-part study was conducted by UPCEA and InsideTrack to gain a better understanding of the adult learner inquiry experience. This included a deep dive into OPM (online program management) providers and the inquiry process, a secret shopper analysis, and an RFI form analysis.

Download “Looking Toward the Future: Enrollment Strategies and Evolving Expectations of Potential Inquirers” for actionable insights on higher-yield enrollment that can help you better address prospective student inquiries.

Adult learner enrollment challenges at a glance

40%
of inquiries never receive a response
37%
of individuals who inquire about credit-bearing programs start an application
19%
of institutions don’t track funnel metrics for professional, continuing and ongoing learners

Strengthen your enrollment process

Areas of improvement for inquirer engagement:

  • Lengthy RFI forms and slow response times
  • Low-quality, non-personalized automated emails
  • Technical issues on RFI forms and web pages

Challenges cited by inquirers related to RFI forms:

  • Too many personal questions and questions overall
  • Requiring phone number, physical address and similar questions early on
  • Requiring GPA, work phone, family contact information and other questions considered “excessive”

Ways to better attract and matriculate inquiries:

  • Send prompt, personalized responses once an RFI is submitted
  • Make online portals and inquiry forms concise and user-friendly
  • Foster genuine and supportive engagement throughout the inquiry process
Higher Education
Community Colleges
4-year Colleges and Universities
Online, Professional & Continuing Education
Enrollment
Student Support
Online Learning
Adult Education
Research