What percentage of individuals considering your college or university make it from prospective to enrolled student? How often — and how quickly — does your institution respond to inquiries? And are your RFI (request for information) forms built around your needs, or the needs of your prospective students?
To find out, a three-part study was conducted by UPCEA and InsideTrack to gain a better understanding of the adult learner inquiry experience. This included a deep dive into OPM (online program management) providers and the inquiry process, a secret shopper analysis, and an RFI form analysis.