Student Coaching Nonprofit Promotes Seasoned Leader as Chief Executive

Ruth Bauer White brings decades of leadership experience at education and corporate training organizations

PORTLAND, ORE. (August 25, 2020) — InsideTrack — the national student success nonprofit that established the use of coaching for higher education enrollment, completion and career readiness — today announced the promotion of Ruth Bauer White as its new president. An operating executive with more than 20 years of experience leading education and training organizations, White will lead InsideTrack’s team of more than 200 as they continue to scale and develop new services designed to meet the emerging needs of students.

“As the pandemic continues to expose systemic inequities and barriers to completion, colleges are grappling with the complexity of supporting students navigating once unimaginable challenges,” White said. “Although this is a humbling moment, I’m honored to have the opportunity to work in service of students and our institutional partners with my courageous, committed colleagues at InsideTrack.”

For the past seven years, White has held multiple executive leadership roles at InsideTrack including senior vice president of operations and most recently, chief operating officer. As COO, she led the implementation of the organization’s three-year strategic plan and oversaw all coaching operations, legal, technology solutions, finance and learning and development teams.

Prior to joining InsideTrack, White led service delivery and client relations at a major e-commerce provider. Earlier, she held various senior leadership positions at education and learning and development companies such as KinderCare Education, the nation’s largest private provider of early childhood education, and Via Training, sales training and e-learning delivery company. A resident of Portland, Oregon, White is a public school parent and active in the community as a school and youth athletics volunteer and former board member of her local PTA.

“With our nonprofit transition complete, InsideTrack is entering a new era of impact positioned to adapt to and serve the changing needs of learners during an incredibly challenging time for higher education,” said Pete Wheelan, CEO of InsideTrack. “Ruth is an exceptional leader who has been integral to InsideTrack’s growth and evolution over many years. I know that she will bring the same passion, perspective and commitment to the mission as she leads InsideTrack into this new period of growth for our organization and for higher education.”

Pete Wheelan will continue to serve as an advisor to the InsideTrack leadership team through the end of 2020. InsideTrack founder Kai Drekmeier continues his twenty-year tenure of service to the organization in a new role of chief development officer, focused on deepening the organization’s relationships with grantmakers, social impact investors, and government agencies.

Over the past 20 years, InsideTrack’s work has been proven effective in hundreds of controlled studies and through direct work with more than 2 million students. Earlier this year, InsideTrack announced that it had completed the transition to a 501(c)3 nonprofit, enabling the organization to further its mission by facilitating new types of partnerships with educational institutions, philanthropic organizations and others seeking to expand educational and career opportunities.


About InsideTrack

InsideTrack is passionate about student success. We partner with institutions and organizations to improve enrollment, persistence, completion and career readiness. Our student support methodology uncovers first hand feedback about student goals and challenges. Through strategic guidance, staff training and student coaching, we help institutions turn this feedback into actionable insights that drive better student outcomes. As a nonprofit member of the Strada Education Network, we offer partners access to a comprehensive range of student success solutions as well as the latest research and insights on student success. We’ve supported more than 2 million students since 2001 and currently serve over 4,000 programs. Visit us at and follow us on Twitter @InsideTrack.

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