If I told you that you could improve your business by creating customers who wouldn’t need you anymore, then you would probably call me crazy. But many service-oriented businesses are finding success doing just that. How do they benefit from a “teach to fish” model?
Instilling independence in your clients benefits both parties. Offering to help clients build instead of pressuring them to buy provides a comfortable middle ground between going it alone and outsourcing.
When clients understand that your intent is to help them build on their strengths, rather than exploit their weaknesses to sell more services, they are more inclined to open up about the challenges they face. This invaluable knowledge will help enhance your services for them and for future clients, as well as increase customer satisfaction and referrals.
Read the full article from Entrepreneur here.