How to Attract Adult Students with Personalized Processes

At most higher learning institutions, admissions departments were developed with a more traditional applicant in mind — 18 years old, straight out of high school, and registering for full-time enrollment (and on-campus housing). But the times, they are a-changin’!

Today’s student is often older, working full time, and looking for part-time or flexible learning options. The data may surprise you:

  • Only 15% of college undergraduates attend four-year colleges and live on campus.
  • 37% are enrolled part time.
  • 32% work full time.
  • 38% are over age 25.

(These numbers are only expected to climb over the next few years.)

Some institutions are thriving amid this demographic shift, but others have been slow to adapt. They still use a one-size-fits-all approach that assumes every applicant has several months to wait for a decision, time to sift through piles of snail-mailed information packets, and ready access to high school transcripts.

Adult learners are looking for a faster, more personalized way to learn about their options and take action — one that acknowledges their busy lives and competing commitments. They not only want to see they can acquire credentials quickly, conveniently, and affordably — they also want the flexibility and support required to balance school, work, and family.

Every student wants to be more than a number

Read Pete’s four strategies to make the admissions process more friendly on the Brazen Blog here.


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