Elizabeth City State University Increases New Student Enrollment by 72 Percent

Enrollment Coaching Partnership with InsideTrack assists University Staff in Exceeding Goals, Reversing Years of Declines

ELIZABETH CITY, N.C. (SEPTEMBER 27, 2017) — Elizabeth City State University (ECSU) today announced the results of a successful effort to increase new student enrollment through a partnership with InsideTrack, the leader in student enrollment and success coaching. For the first time in seven years, ECSU has reported an increase in the total number of enrolled students, including 73 percent growth in new first-time students.

For the Fall 2017 semester, ECSU enrolled 1,411 student, including 349 new freshmen.  This exceeded the university’s goal of enrolling 322 new students and greatly surpassed the size of ECSU’s 2016 freshmen class, which had 203 students.

Since February of this year, InsideTrack has worked closely with leaders at the North Carolina historically-black university to build and implement an enrollment coaching initiative.  InsideTrack coaches support prospective students in identifying the ECSU programs that best match their career and academic goals and help them map out a plan to successfully complete the enrollment process and get off to a strong start. InsideTrack also provides ECSU with detailed insights on students’ decision-making behavior and communication preferences, helping university administrators and staff more effectively engage new students.

“Our commitment to improving student success begins the moment a student expresses interest and continues beyond completion of their chosen program,” said Joshua Lassiter, Vice Chancellor for Business and Finance at Elizabeth City State University. “Our partnership with InsideTrack reflects our goal of ensuring that students receive the personalized information and support they need to make informed enrollment decisions and arrive prepared for long-term success. While this is only the beginning of our efforts to boost access and completion, we are proud of the progress we’ve already made in ensuring the financial sustainability of ECSU as we seek to advance our mission as a critical member of the UNC system and an economic engine for northeastern North Carolina.”

A member-institution of the University of North Carolina system, Elizabeth City State University is a public, historically black university located in Elizabeth City, North Carolina. ECSU offers baccalaureate, professional, and master’s degrees in subjects such as accounting, biology, aviation science, military science, and history to a diverse student body.

Since 2001, InsideTrack has provided high-quality coaching to more than 1.5 million prospects, students and alumni across more than 1,600 academic programs nationwide, with a strong track record of improving outcomes and performance. Their adaptive coaching methodology, highly-skilled coaches and robust uCoach® technology and analytics platform are proven to increase student success and generate valuable insights that assist institutional leaders in making more data-driven decisions.

“As an organization committed to unlocking human potential, we are proud to have found a true partner in ECSU that shares our values and is working to make the aspiration of college success a reality for deserving students,” said Cindy Hewitt, associate vice president of program development at InsideTrack. “ECSU serves a vital purpose in preparing its diverse student population for success in their careers and communities, and we are honored to partner with them to help better engage and support students in making informed choices and getting the most from their educational journey.”


About Elizabeth City State University

As a constituent institution of The University of North Carolina, Elizabeth City State University offers baccalaureate, professional, and master’s degrees for a diverse student body. Our mission is to promote economic, social, and environmental progress for the people of northeastern North Carolina, the state, and the nation. We achieve our commitment to the highest quality education by maintaining a rigorous focus on academic excellence through liberal arts programs and using innovative and flexible technology-based instruction models to enhance our signature areas: integrating technology with education, improving human health and wellness, and advancing the natural and aviation sciences. Through teaching, research, and community engagement, the institution’s rich heritage and its current multicultural student-centered focus provide a firm foundation for its endeavors. It serves the needs and aspirations of individuals and society; producing graduates for leadership roles and life-long learning.

About InsideTrack

InsideTrack is passionate about student success. Since 2001, we have been dedicated to partnering with colleges and universities to create adaptive coaching solutions that generate measurable results. These solutions combine professional coaching, technology, and data analytics to increase enrollment, completion, and career readiness. Our adaptive coaching methodology is based on the latest behavioral science research and knowledge gained from working with more than 1.5 million students and 1,600 programs. In combination with our uCoach® Platform, our approach optimizes student engagement and generates valuable insights on the student experience through predictive modeling, behavioral analysis, and multichannel communication. InsideTrack is a member of the nonprofit Strada Education Network. Join us and the leading institutions, foundations, and others working to bring the transformative power of education to all individuals. Visit us at www.insidetrack.com and follow us on Twitter @InsideTrack.

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